A strong, instantly-recognizable brand is one of the most powerful tools a franchisee can use to build a profitable business. For over 15 years, MDG has invested considerably in high visibility, high frequency marketing campaigns in order to build and cultivate a distinctive brand image, setting MDG worlds apart from lesser-known competitors. MDG is the Number One Canadian PC brand. Period. We manufacture more PCs in Canada than any of our competitors.
Our brand made us successful, but our customers keep us successful. When it comes to customer service, no one has the experience or resources to provide the level of service that MDG delivers. Our experience and longevity have established the MDG brand as one that is synonymous with quality, innovation and value in the minds of the public. Our reputation gives our franchisees a huge advantage over the competition. But don't take our word for it; ask our customers! Many are repeat customers, having purchased several MDG-brand PCs!
"Direct-To-Store" Business Model:
Many of our competitors talk about the benefits of their "direct selling" model. But where's the "benefit" when you have to pay hundreds of dollars for shipping and wait for weeks for a PC you've never seen before, hoping it can do what you need it to do. Some benefit!
Unlike other "direct selling' models, MDG's "Direct-To-Store" model lets customers walk into a convenient neighborhood store. Here, they can "try-before-they-buy", making sure their new PC does everything they need while still realizing the cost benefits of eliminating the traditional "middleman." With no added shipping charges! Ever! And unlike other large "big-box" electronics retailers that also sell appliances and CD's, MDG is fully dedicated to selling PCs.
Retail Locations Across Canada
Being a part of MDG means that you belong to a national retailer, with locations across Canada. We have 27 neighbourhood sales and service centers, where customers can talk to a real person – not a voice on the telephone – about their PC needs.
This presence further reinforces an already respected and established brand name that represents stability, quality and expertise in the minds of your prospective customers. Plus, it offers convenient options for service that are close-to-home, not across town (or out-of-town).
Unmatched Buying Power
Because we manufacture what we sell, we are able to keep overheads low, passing the savings on to our franchisees and, ultimately, our customers. That, along with our tremendous buying power, ensures our customers get the best combination of computing performance and value for dollar. It's an unbeatable combination!
Strong Support to Help You Grow Your Business
With many franchises, once you open the doors of your new store, you can often be on your own, trying to figure how to make your business successful and profitable. With an MDG Franchise, not only do you have the strength of the MDG brand behind you, but you also have continuing company support for marketing, communications and technology.
More important, MDG has a strong field management team that is equipped to provide you with the personalized service and resources you need to help grow your business and ensure your franchise is successful.
Powerful Marketing
MDG has developed a powerful brand marketing and advertising program that generates enormous awareness for the MDG brand and, more importantly, drives customer traffic to your door. Using a strong combination of local and national media - including newspaper, television, internet and direct e-mail - our advertising spend is greater than all other national-brand PCs, and greater than our nearest national retail competitor. These marketing efforts will directly benefit your business from the moment you open your doors.
MDG also has a dedicated staff at our world headquarters in Oakville, Ontario that provides individualized public relations and marketing support to help promote your business within the local community.
Unmatched Industry Training and Technology
Setting up your MDG franchise store has never been easier. Following an established business model, MDG provides you with the tools and techniques to help you provide your customers with the best experience possible. Our Direct-To-Store model is unmatched in the industry, and has been refined over fifteen years to give consumers the best PC to meet their needs, at a price that delivers superior value.
MDG has created a unique professional training program. As a new franchisee, you will participate in the new franchise orientation training program that will teach you about operational issues, business planning, local marketing, branding, client experience and other valuable operational tools, to help you promote and grow your franchise. In addition, we also offer ongoing training, seminars, head office support and national operations meetings.
With the strength of our brand and support resources, opening an MDG franchise store is as easy as 1-2-3.
Superior Products and Services
As a member of the MDG family, you will be able to offer your clients the best PC products in the industry.
Our customer-focused products include:
-Desktop PC's. Assembled from top-quality brand name components, from established manufacturers such as Intel, Western Digital, Kingston and ATI. MDG Computers are made-in-Canada, made to perform, and made-to-last.
-Notebook PC's. Customers from students to business professionals, and everyone in between, will be impressed by MDG's comprehensive assortment of notebook computers, featuring exceptional performance, spectacular displays and long battery life.
-Next-Generation Television. MDG now offers an extensive assortment of Next-Generation panel televisions, featuring High-Definition displays in either room-bright LCD, or cinema-quality plasma screen models.
-Accessories and Software. If clothes make the man, then accessories and software make the PC…even better! From office productivity suites, to wireless keyboards and optical mice, MDG provides customers with more choice, in a PC that fully meets their computing needs.
-In-Store Technical Support. If an MDG computer requires warranty service, customers don’t have to send it away to some faraway depot. They can simply bring it in to the store it was purchased from or any one of our other locations across Canada. In addition, our stores can provide technical support, perform upgrades, whatever it takes to ensure an MDG computer provides customers with years of service.
-MDG Computers Canada is the one stop shop for all our customers' PC needs. That's why many of our customers come back time and again— high praise, indeed.
15 Years of Experience
When you become an MDG franchisee, you have more than 15 years of experience standing with you. In addition to pioneering the Direct-To-Store model, we were also one of the first PC retailers in Canada to franchise our stores. In other words, no one knows the PC business like we do and no competitor can offer a better franchise opportunity. You can rest assured that our long history with the franchise business model will work to your advantage, by supplying you with the tools you need to effectively beat the competition and grow your business.
Low Initial Investment
You may think the cost of opening any store that deals in technology is prohibitively expensive. But because we specialize in PC technology, MDG stores are much smaller than typical "big box" electronics stores, making your franchise investment more manageable than you might think. In fact, you’ll find that our franchise investment is quite competitive with some of the leading franchise opportunities in Canada (see how we measure up).
In addition, our franchises are designed in an easy-to-scale format, allowing you to cost-effectively meet the needs of your preferred local market, large or small, anywhere in Canada.
Visit MDG.com today to find out more!
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